Generate foot traffic with Wi-Fi that doesn’t quit
Today’s consumers are in a hurry. Shoppers want to grab and go products without stepping inside the store. And those who do enter the store require a more personal touch, from responsive services to special discounts.
Without dedicated tech on staff, small retailers may struggle to create, scale and secure the experiences customers expect. With Instant On, budding retailers can address evolving purchase behaviors with access points and switches that are easy to deploy and manage—to keep those feet in your store.
Benefits
A reimagined retail network
Scale “in” store shopping
Outdoor pick-up stations and seasonal pop-up shops can provide valuable routes to revenue for small businesses. However, unstable outdoor Wi-Fi may result in less-than-ideal digital checkouts and communication lags for employees and shoppers alike.
Instant On access points can extend Wi-Fi coverage anywhere and are built to weather storms, snow and hot summer days. If you’re adding CCTVs or digital signage, you can connect them to an Instant On switch for lag-free security streaming and high-performance connectivity for media servers.
Customize touch for shoppers
Customers want to be online all the time, and when they step into a store, they expect that connectivity to continue. Whether they are checking prices or product reviews, Wi-Fi connected shoppers provide an opportunity for retailers to spotlight special deals and engage with customers.
With Instant On you can create a captive portal to provide open or password-protected access to your store’s Wi-Fi. You can customize the portal with your logo, brand colors, and with offers you want to feature.
And because access points also support individual team members’ tablets, Bluetooth headsets, and scanners, inventory checks and payments are streamlined and fast.
Uncompromising store security
From credit cards to pin codes, small stores handle a massive amount of sensitive data at the point of sale. Tack on the comings and goings of employees and shoppers and you've created the perfect storm of network vulnerability.
With Instant On access points and switches, you can segment Wi-Fi access, set up OWE authentication, and block application categories or unauthorized devices that could compromise your network. And the free network management app provides a detailed glimpse of the users on you store's network as a further security precaution.
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Optimize customer experience with top-tier Wi-Fi